EDUCATION 
University of Arizona, May 2021, Tucson, Ariz. 
Bachelor of Arts in Journalism and Bachelor of Arts in French double major
Minor in Studio Art Photography 
3.7 Cumulative GPA 

EXPERIENCE 
Visit Tucson — PR & Communications Manager
January, 15 2025 - Present

• Researched and targeted journalists, editors, and freelancers with cold pitches, meeting requests, and press trip invitations, tracking communications in CRM.
  
• Coordinated press visit itineraries with the Communications Coordinator, managing logistics such as hotels, meals, and activities for visiting media.
  
• Developed and distributed press releases and e-newsletters to local and national media outlets, enhancing organizational visibility.
  
• Built and maintained relationships with external stakeholders, local businesses, and media to promote Visit Tucson’s image and support PR efforts.
  

Living Streets Alliance (LSA) — Bike and Community Initiatives Coordinator
July 5, 2023 - December 15, 2024

• Organize and coordinate Cyclovia, the city’s largest open streets event, including the creation of marketing materials (flyers, brochures, event signage) to increase community engagement.
  
• Managed social media content strategy, ensuring that messaging aligned with organizational goals and communicated effectively to targeted audiences.
  
• Organized community events such as Cyclovia and film screenings, handling logistics, media communications, and coordinating partnerships to enhance community engagement and visibility.
  
• Developed and implemented the first summer book club at LSA, designing promotional content, managing the book club calendar, and fostering an inclusive environment for participants. Then coordinated a book signing with the author of the book (Driving Is Not An Option: Steering Away from Car Dependency)
  
• Compiled reports on the success of various initiatives, such as the bike clubs, for the annual report to donors and stakeholders.
  
• Collaborated with internal and external stakeholders, ensuring clear communication and alignment with organizational goals in all marketing campaigns.
  

La Estrella de Tucsón — Content Producer 
May 2022 - April 23, 2023

• Created press releases and content for local and national media outlets in both Spanish and English, including feature articles, event coverage, and multimedia content (photos, videos) to engage target audiences for La Estrella de Tucsón and The Arizona Daily Star, contributing to both print and digital media.
  
• Designed and implemented Instagram and Facebook content strategy, creating engaging social media graphics, scheduling posts, and analyzing engagement to increase reach and foster community engagement.
  
• Coordinated outreach and relationship-building with journalists and editors to pitch stories and secure media placements for events and initiatives.
  
• Translated and adapted content from English to Spanish, ensuring accessibility and cultural relevance for Spanish-speaking audiences.
  

Portrait of Our Parks — Creator and Editor 
April 2021 - March 2022 

• Developed feature stories and portraiture showcasing underrepresented communities within National Parks, involving both written content and photography to highlight diverse perspectives.
  
• Coordinated and budgeted a three-week road trip through 11 National Parks, managing logistics, capturing content, and creating marketing materials for the project’s outreach.
  
• Established and managed an Instagram account and website to showcase project content, engage audiences, and promote awareness of the featured communities. (https://portraitofourparks.wixsite.com/my-site)
  

Lowell Institute for Mineral Resources — Website Editor 
August 2020 - May 2021 

• Developed web-based content and press releases for the Institute, crafting stories and profiles that promoted research and institutional initiatives, as well as highlighted staff.
  
• Collaborated with communications teams to ensure effective storytelling and content alignment with branding, marketing, and media outreach efforts.
  
• Monitored media coverage and social media engagement to assess the impact of communications efforts and inform future strategies.
  

Special Project
Poetry Workshop Collaboration with Pansy Press, Tucson AZ - July 2023

• Led the development and promotion of a poetry workshop in partnership with Pansy Press, creating event materials, and managing social media outreach to boost participation.
  
• Coordinated all logistics, including venue selection and participant engagement, to create a welcoming and inclusive environment.
  

AFFILIATIONS 
National Association of Hispanic Journalists, National Press Photographers Association 

SKILLS 

• Graphic Design: Proficient in Canva, Adobe Photoshop and Illustrator for creating flyers, posters, brochures, and social media content
  
• Photography/Videography: Skilled in digital photography, video editing (Premiere Pro), and videography for event documentation, marketing materials, and social media.
  
• Social Media: Facebook and Instagram including content strategy, engagement analytics, and daily management. Experienced with scheduled posting and content creation.
  
• Web Content Management: Experience with website design and content updates (WordPress, Wix), and familiarity with HTML/CSS for ensuring content is accessible and engaging.
  
• Email Marketing: Knowledge of email campaign management tools (Mailchimp, etc.), and experience in creating and distributing newsletters and event notifications.
  
• Communication: Excellent written and verbal communication skills, including press releases, articles, profiles and community outreach materials.
  
• Languages: Fluent in Spanish; proficient in French.
  

AWARDS 

• Jane Swicegood Student Exploration $2,000 Grant to help fund the Portrait of our Parks project, 2021
• Magellan Scholarship for excellence in academic work and involvement with the Journalism school, 2020
• 100% Engagement: Summer Impact Award for my summer internship work at the Arizona Jewish post, 2019
• Richard Gilman Scholarship for excellence in academic work, this scholarship helped fun my second and third year at the journalism school of the UArizona, 2019
• J. Y. Bryan Prize for Interpretive Photography for my work at the Arizona Daily Wildcat, 2018